Subscriber maintenance for IT companies
Our lawyers handle a range of IT legal services for software companies under the Time & Material and Fixed Price system.
Get detailsAbout company and product
ConvertADV is an ad network helping projects get high-quality traffic using different ad formats like pre-roll videos, popunders, and banners. They offer tools for media buying, traffic monetization, and campaign optimization to boost performance.
Audit
- 🔸ConvertADV turned to Stalirov&Co for help with the legal side of their growing ad platform. The company scaled its business in the EU, so they needed to register a company in Cyprus, take care of taxes and VAT, and set up invoicing.
- 🔸They also needed NDAs and MSAs for their international team.
- 🔸In addition, they needed clear Terms of Service and a Privacy Policy to properly launch the platform and comply with GDPR requirements.
During the audit phase, IT lawyers found that in order to achieve the goals, the company needs to:
The Stalirov&Co team has identified the following areas of work:
Company registration in Cyprus
Realization:
- The Stalirov&Co team helped structure the company and
supported the registration process by appointing local directors
and setting up the legal address. - We guided the client through the KYC and due diligence steps,
taking care of collecting, translating, and notarizing
all the necessary documents for beneficiaries. - Our tax lawyer took care of setting up the audit and
tax processes, including handling the first annual audit and
registering the company for VAT in the EU. - We handled quarterly VAT filings
in compliance with Cyprus tax regulations. - The Stalirov&Co team also helped open the bank account,
handling all communication with the bank and
preparing the required documents.
Drafting a Master Services Agreement to structure global team relationships
Realization:
- Our lawyers defined the scope of services
to align with international legal standards
and currency control regulations. - We outlined AML/KYC procedures for both
the Cyprus company and international contractors. - The Stalirov&Co team structured relationships
with Ukrainian sole proprietors (Group 3)
and individuals under civil contracts. - We established payment terms with monthly invoicing
and internationally compliant remuneration practices. - We organized confidential information by
type, access level, and communication channel. - The lawyers set rules for intellectual property
transfer from team members to ConvertADV. - We specified contract termination conditions
with clear rules for early exit and breach scenarios. - Our team developed a process for handling contract
violations and claiming compensation for damages. - We documented the company’s technology stack.
- The lawyers implemented task execution standards
to ensure deliverables are clear, feasible, and measurable.
Drafting an NDA to protect confidential information
Realization:
- Our lawyers added a flexible “purpose” field,
so the same template works across different projects. - We listed all key types of confidential info,
like platform access, chat history, CRM
data, client contacts, and financials. - We expanded data-sharing methods, covering messengers, emails,
Zoom, GitHub, shared folders, and face-to-face meetings. - We set the NDA term to three years,
with automatic renewal unless canceled in advance. - We banned public use of the company’s name or logo,
including in portfolios or case studies, without written consent. - We included non-solicitation and non-compete clauses,
active during the contract and for one year after. - We required strong data protection, like antivirus software,
firewalls, and secure handling of access credentials. - We enabled signing through DocuSign,
for quick and easy execution. - We included the dispute resolution procedure through
pre-trial settlement and arbitration in Cyprus.
Drafting Terms of Service to onboard users and enable EU payment integration
Realization:
- The Stalirov&Co team separated the roles of
Advertiser and Webmaster, defining how each party
uses the platform and what rules apply to them. - Our lawyers outlined the services offered, including
media buying, media planning, running ad campaigns,
and using analytics and reporting tools. - We described the available ad formats, such as pre-roll video,
banners, and branded site placements, with an option
to approve additional formats upon agreement. - Our lawyers explained the billing models, covering CPM (Cost Per Mille),
CPC (Cost Per Click), and hybrid models — all settled in USDT or via e-wallets. - We set the rules for registration and account access,
including limits on account sharing and
responsibilities for account security. - We added policies for account inactivity, allowing ConvertADV
to block accounts unused for three+ months after notifying users. - Our legal team included content restrictions, stating that the platform
can block or suspend accounts tied to illegal, unethical, or misleading ads,
including cloaking or fraudulent practices. - We limited ConvertADV’s liability, stating the platform isn’t responsible
for user-generated content or third-party actions —
including spam or prohibited content. - We required compliance with major international laws,
such as GDPR, CCPA, TCPA, CAN-SPAM, and PIPEDA. - Our lawyers added IP protection clauses, securing the rights
to ConvertADV’s technology and clarifying that users
retain rights to their own content.
Drafting a Privacy Policy to comply with GDPR
Realization:
- The Stalirov&Co team explained how the platform handles
personal data from Advertisers and Webmasters. - We listed the types of data collected, like names,
emails, wallet info, IP addresses, browser details,
and what users do on the platform. - Our privacy lawyer explained how the data is used,
such as for logging into accounts, tracking campaign results,
handling payments, and improving platform features. - We added details about data sharing, making it clear
that ConvertADV only shares info with trusted partners
and never sells user data. - Our team included Cookie and tracking info, so users
know the platform collects stats and preferences
to help improve their experience. - We showed how users can manage their data, with options to update,
fix, or delete personal info by contacting the support team. - The Stalirov&Co team made sure the policy follows international rules,
like GDPR and other global privacy standards. - We described how data is stored and protected,
and how long it’s kept.
5 measurable outcomes of subscription service for ConvertADV
